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I specifically try to not call this "hook" or "addict to" because I kind of fundamentally detest that idea, but I think I need to learn about some mellow versions of this, if only for ⌣ learning motivation optimization and because ◊ repetition can only work if learners come back
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~ collecting things is enjoyable because dopamine trigger opportunity is never ending
⋱ enable repeat usage of software
Backlinks (10)
- > To initiate action, doing must be easier than thinking
- how to make the world a better place by building really good tools for learning﹖
- ~ ask﹕ what is the user doing right before the intended habit
- ~ ask﹕ which internal trigger does the user experience (often)﹖
- ~ consuming content is finite, creating is infinite
- ~ couple a product tightly with a thought, emotion or routine, and the trigger becomes internal
- ~ define how often a devoted user "should" use your product
- ~ making people change intentions is easy, making them change behavior is not
- ~ to hook users, you must create multiple usage cycles with external triggers
- ⇄ short game loop vs. long game loop